Alcohol-free
0% Alcohol. Made using patented Water Plant Emulsion (WPE) technology from France.
Natural
Certified Pure and Natural. Zero synthetics. Vegan.
Layerable
A set of two fragrances - rose and tuberose - that you can wear alone or layer to create your own unique scent.
It is, quite frankly, stunning...it immediately sets itself apart. This isn’t just one scent; it’s an interactive olfactory experience designed for all genders.
- The Coolector
Limited Edition
Only 729 available.
Each bottle individually numbered.
Handcrafted in the UK.
An unconventional love
Hindi "prem" (love) combined with French "rouge" (passion).
Unconventional love is the theme of Prem Prouge.
The Prem Rouge Lover expresses love beyond the script.
They walk a line of their own making. Quietly confident. Self-assured. They don't need to prove anything to anyone. They are at home in the crowd, and at peace in the silence. You can’t put them in a box, and they wouldn’t want you to.
They know real life isn’t a movie scene. It isn’t just holding hands on a beach, or losing hours on the sofa with Netflix and popcorn. It’s the gritty, beautiful mess of being human. It’s the quiet understanding after a hard day. The difficult conversation that brings you closer. The beauty found in the flaws.
To them, love isn't a transaction or a label. It is universal. It is an active choice. To love widely. To live deeply. To choose a love that is lived-in, worn, and wonderfully unconventional.
What you receive
- 2 x 30ml fragrances
- Bottle 1/2: Rose-dominant
- Bottle 2/2: Tuberose-dominant
- Two scent cloths to sample the perfume before opening
- Limited edition artwork by the NY-based photographer Jen Steele
- An autographed card and music album download from the French musician Audrey Carmes
Sustainable and Eco-friendly
- Recyclable / Reusable / Refillable bottles
- Aluminium, screw-type spray/pump
- Optimised packaging
- Fully recyclable sample sachets
- Eco-friendly paper and packaging material
- Sourced locally from UK and France
- Made by a Pending BCorp: committed to caring for people and planet, right from the start
A perfume for relationships
Prem Rouge isn’t designed for "him" or "her" or "they". It is designed for connection. This is a duo – two bottles, infinite possibilities. You might wear the Rose; your partner might wear the Tuberose. Or perhaps they wear both, layered to create a signature that belongs only to "us."
Think of it not as splitting the cost, but as building a shared asset. A wardrobe of scent that you both own, borrow, and blend.
And because Prem Rouge is alcohol-free and kind to fabrics, it holds on. It lingers on a scarf, a hoodie, or a pillowcase long after the wearer has left the room. It is the quiet comfort of their presence, even in their absence.
The Backstory
In February 2022, Prem Rouge's founder suffered a near-fatal cycling accident. He beat the odds and survived, but was left with a life-changing brain injury.
As a result of his tbi (traumatic brain injury), he couldn't use alcohol. It's a neuro-toxin. Giving up perfumes, his love since childhood, was the hardest bit. Most perfumes contain 70-90% alcohol. One may argue that a couple of sprays a day won't hurt. But taken over a period of time, they are harmful, specially for a recovering brain that needs new neural connections to be formed.
The idea of Prem Rouge came about when the founder could not find any alcohol-free perfume he liked. He decided to make one.
This was August 2024.
While the brief of this alcohol-free perfume was being written, "Prem Rouge" got its name.
Risk-free trial
It's a perfume. We know you would like to experience it first. We offer two options.
OPTION 1
Every set of Prem Rouge comes with two sachets contacting scent cloths of each fragrance. If the scents speak to you, you can open the sealed inner box to make it yours.
But if the scents do not resonate, simply contact us for a full refund. Returns are free.
OPTION 2
Come to our first pop-up at the TOAST festive market. December 5-7 at Kachette in Shoreditch, London
It's a real pure dream
Marie M
I feel like they take you on a journey
Mandeep R
I think it's absolutely lovely
Karen R
I love the perfume
Kim J
It took me back to childhood
Jane O
Truly mesmerising and beguiling
Will J
East + West
A love story separated by 40 years. It began at Chashm-e-Shahi Gardens in Srinagar, Kashmir and found new meaning at the medieval village of St.-Paul-de-Vence, South of France. These two places form the inspiration behind Prem Rouge.
A different style of fragrance
Prem Rouge goes against conventions in many ways.
If you ask people what is a good perfume and most will say "it should be strong and be such that everyone in the room must know I am here".
We are not for them.
We've designed it to be subtle, not strong.
We've designed it for intimacy, not announcement.
Not everyone needs to smell your scent, just your close ones, the ones who matter, the ones who lean in to greet and kiss goodbye.
It's evocative and powerful – a 'walk in the garden' feeling.
A different kind of experience
Prem Rouge has a different olfactory profile. Being alcohol-free, it does not have the typical alcohol-infused top note you get instantly when you spray and smell a perfume.
You must let it settle for a couple of minutes before smelling it. The notes are revealed slowly and they unfold during the day.
For all genders: him, her, they
Founders Circle Membership
For early believers who understand that the best things begin small.
When you reserve PREM ROUGE NOW, you become part of our Founders Circle.
As a member, you receive:
– A limited edition Blackwing pencil (creativity begins with a mark)
– A limited edition print by Charlotte Ager (made for this moment)
– A refill, on us (belief should be rewarded)
– Invitations to exclusive Dilli House events (you were here from the beginning)
Once a member, always a member.
The Founders Circle closes soon.
Membership is limited.
Natural ingredients
Alcohol Free
Sensorial and nourishing to skin
Made with love and care
